Traditional vs. AI Video Editing: Which is Better for Short-Form Content?

It's well-known that short-form content has become the preferred choice for many consumers. With its rising popularity, creators and marketers aim to keep up with the rapidly increasing demand and seek fast and efficient ways to produce their content. This has led to the growing popularity of AI video editors for faster and more efficient video editing. But the question remains: Is traditional editing software still better, or is AI the superior choice? 

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Traditional Video Editing 

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Traditional video editing involves manual work using professional software such as Adobe Premiere Pro, or DaVinci Resolve. This method allows for high customization and creativity but can be extremely time-consuming and requires a significant level of expertise.

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What are the benefits of using Traditional Video Editors?

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Customization and Control: Editors can fine-tune every detail, resulting in polished, high-quality videos.

Creative Freedom: Allows for unique storytelling and advanced editing techniques.

Professional Output: Suitable for projects where quality is paramount.

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While these benefits are what one hopes for with traditional editing, short-form content is less about precision and more about capturing the user's interest quickly.

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AI Video Editing

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AI video editing tools have revolutionised how you make short-form content by automating many aspects of the editing process. These tools like ClipGOAT use machine learning algorithms to quickly edit and produce videos, making the process more accessible and efficient.

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What are the benefits of using AI Video Editors?
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Speed and Efficiency: AI can produce multiple clips in seconds, saving hours of manual work.

Ease of Use: Accessible to beginners without the need for extensive editing knowledge.

Cost-Effective: More affordable than traditional editing services and software.

Advanced Features: AI tools offer features such as Auto Reframing, AI Clipping, AI Generated Hooks, Titles, and Hashtags, and an AI Virality Score to increase your discoverability on social media.

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What to look for in an AI Editor?

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AI tools come equipped with several features designed so you can maximise the potential of your videos:

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Auto Reframing: The face tracker analyses footage, determining cuts and detecting faces in the beginning, middle, and end of scenes. Auto Reframing focuses on simplifying the editing process by automatically ensuring that the most important elements of your video are always in focus and framed correctly.

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AI Clipping: AI Clipping takes the guesswork out of the picture by finding the funniest, most relatable clips based on transcription of your video. AI Clipping automatically selects and cuts the most engaging segments. It not only saves you time but also ensures that your content is always ready for better viewer engagement, increasing the chances of your discoverability. 

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AI Generated Hook, Title, and Hashtags: Crafting the perfect hook, title, and hashtags can significantly impact your video's performance, especially on TikTok, Instagram and YouTube Shorts. By automating this process, AI ensures that your content is always ready for maximum visibility and engagement, helping you reach the right audience. 

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AI Virality Score: The AI Virality Score gives you insights into how well your video is likely to perform, allowing you to focus your efforts on content with the highest potential for success. This predictive capability helps you quantify the virality potential so you can reach a wider audience. 

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AI-Generated Captions: AI can automatically generate subtitles for your videos, making them more accessible and viewer-friendly. Given that many users watch videos without sound, subtitles are very crucial to attract every kind of user.

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Is AI the future of Video Editing?

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As the popularity of short-form video continues to grow on platforms like TikTok, Instagram Reels, and YouTube Shorts, the use of AI in video editing will become increasingly essential. Brands and creators can now easily take advantage of AI to not only save time but actually produce engaging videos which are created to work well with social media algorithms. Embracing AI to edit videos is not just about keeping up with the trends—it's also about staying ahead of the curve.

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