How to Use Hashtags effectively for TikTok, Instagram and YouTube

If you're trying to increase your visibility on social media and not playing by the rules, you're missing a trick. Sure, creating great content is probably the most crucial for going viral, but if you're not posting it the right way, even your best efforts might not get the attention they deserve.

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So, how do you actually increase visibility on social media? 

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Using the “right” Hashtags.

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Just as SEO is crucial for visibility in search engines, the same principles apply to social media. Hashtags would be your best bet when it comes to social SEO. They work by guiding the algorithm to showcase your videos to the right audience, along with the right content and captions. ‍

Why should you use Hashtags

Using the “right” hashtags is very important when you want to reach your target audience. You can use hashtags not just for improving your discoverability but also getting more engagement and more followers for your account/brand. 

Increase your Discoverability

Using trending hashtags relevant to your video and niche, make it easy for your target audience to find you.

‍Jumping on Trends increases your chances of going Viral 

Participating in trending topics by using popular hashtags can increase your visibility and attract new followers who are engaged in those trends.

‍Targeting specific groups

Hashtags help you target specific groups or topics, which can be particularly useful for niche markets. By using specialised hashtags, you can reach an audience that is more likely to be interested in your content.

‍Boosts Engagement

Posts with hashtags often see higher engagement rates because they tap into larger conversations. Users searching for or following specific hashtags are more likely to interact with content that is relevant to their interests.

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How to find the Best Hashtags

Finding and choosing the right hashtags for your videos can seem like a challenging decision.

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Which hashtags should you choose? Is it better to go with the most popular ones, or should you focus on those that are more specific to your niche, even if they aren't as widely used? And once you've made your choice, would the hashtags work for you?

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Don’t worry, we got you covered.

Using AI-Powered Hashtag Generators

AI has changed how we discover the right hashtags. There are tools that can simplify your search by automatically generating relevant, trending hashtags tailored specifically to your content. One of the features offered by ClipGOAT not only makes read-to-post social media clips but also provides relevant hashtags with your content's theme and the interests of your target audience without looking up external resources.

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But is AI reliable for generating hashtags that would work on social media?

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How AI tools usually work is by analysing the transcription and context of your video. The AI then evaluates the elements within your video, such as topics, tone, and key visuals, and matches them with trending and niche hashtags that enhance your content’s discoverability. 

Analysing Hashtag Trends 

You should also always check out trending hashtags on platforms like Twitter, Instagram, and TikTok. These platforms often have a section that shows trending topics and hashtags. This can give you insights into what is currently capturing the audience's attention. For instance, TikTok lets you easily find what's trending by searching and clicking on “hashtags” in the menu. Using a mix of super-specialized and broadly used hashtags on TikTok improves your chances of being seen.

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If you want to look more deeply into what's trending, you can also try social media tools which can help you see which hashtags are becoming more popular and why.

Evaluate Hashtag Performance 

Lastly, after you've chosen and used the necessary hashtags for your videos, it is also very important to monitor how well they're doing on your social media. For instance, you can see how many people engaged with your post through hashtags. You analyse by viewing 'Impressions through Hashtags' metric in the Insights Tab on Instagram.

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This can tell you which hashtags are bringing in views, likes, and engagements, and which ones aren’t as effective.

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